Integrations · Marketing

Put an AI employee to work in Google Ads.

Google's search and display advertising. Your AI employee connects to it over Google Ads's web API, works at the approval level you set, and logs every action it takes.

What an AI employee can do in Google Ads

  • Your intake agent answers every call and form an ad produces, as they come in.
  • It records which campaign and keyword each lead came from.
  • It tells you which ads bring customers, not just clicks.

An example in Google Ads

A garage door repair company runs Google Ads for broken spring searches. A homeowner clicks a call ad late on a Sunday because their car is stuck in the garage. The agent answers, asks about the door and the address, and books the first open slot. It then records the booked job as an offline Conversion action tied to the click, so the Campaign and Ad group get credit for real work, not just calls. The call recording, the Keyword and the booked job are recorded on the new customer in the CRM.

What stays with your people

You set budgets, bids and which ads run; the agent never changes spend or pauses a campaign.

The connection

How it connects
Over Google Ads's web API (HTTPS), or an MCP server where one exists. Its key is stored as a secret, scoped to the job, and never written into the AI employee's instructions. Set it up yourself in the Studio, or have us do it.
What it reads and writes in Google Ads
Campaign, Ad group, Keyword, Search term, Conversion action.
Approval level
Off, suggest, draft or autonomous, granted by you task by task. Outbound texts and deletions never pass draft.
On the record
Every call it makes to Google Ads is logged with what it did and when, so a person can pick up where it left off.

Industries that often run Google Ads

Questions about Google Ads

Does the agent change our bids or budgets?
No. It reads campaign, ad group and keyword data and reports booked jobs back as conversions. Spending money stays with you or your ad manager.
Can it tell us which search terms bring junk calls?
Yes. It notes which search terms led to calls that were not a fit, so your ad manager can add negatives if they agree.

Other Marketing integrations