Deploy a Social Media Agent and Get Today's Specials Seen
What it takes off your plate
The AgentWorks Social Media Agent takes posting and message-answering off your GM, and off whoever has the restaurant's passwords on their phone. It posts the day's specials, answers guest messages and keeps every page consistent, so your people can stay with the guests who are already in the dining room.
Here's what social looks like in most restaurants. It gets attention when someone has time, which is never. Instagram posts are sporadic. Facebook messages from people asking about a table for eight or a birthday dinner sit unanswered for days. The chef has a great special, but the person who knows about it doesn't have access to post, and the person who has access doesn't know. From outside, the pages look abandoned next to the place down the street. For a lot of new guests, that page is the first impression.
The cost is the booking that went elsewhere, and the special that sold less than it should have.
What the Social Media Agent does, step by step
The Social Media Agent starts with the guests trying to reach you, then handles the posting.
- It answers messages. When a guest writes in on Instagram or Facebook, the agent replies in your restaurant's voice with hours, menu answers, dietary questions or a booking link, during the hours you set.
- It hands off what needs a person. A catering inquiry, a large party or a complaint goes to the right manager with the whole message thread, and the agent tells the guest who will follow up.
- It follows up. If a guest asked about a booking and didn't make one, the agent checks back once with a friendly note.
- It posts the specials. The agent reads the kitchen's prep list, writes up the day's specials and posts them on schedule, with the photo the kitchen shares.
- It keeps a calendar. The agent publishes daily content on a schedule you approve: specials, events, a new dish, the patio opening.
- It keeps the brand consistent. The agent uses the same name, hours, tone and look on every platform, and updates hours everywhere when they change.
It works with the tools you already use: your social accounts, OpenTable or Resy for booking links, and Gmail for the catering handoffs.
Where the work is recorded
A message answered on a phone nobody else sees is a message nobody can follow up on. The Social Media Agent writes each step where your team already looks.
On the guest's record in the CRM, your managers see each message, the reply, and any booking or inquiry that came from it. Catering inquiries arrive with the full conversation attached, so the manager isn't starting from scratch. Posts and the specials they promoted are logged by day, so the chef can see which ones went out.
So the next morning, the GM opens the list and sees which messages came in overnight, which were answered, which inquiry needs a call and which special went out. Whoever picks up the conversation can read it all and continue from where the agent left off.
What your people do instead
Your people stay with the guests in front of them.
- The GM works the floor. Instead of answering messages between tables, the GM is at the tables.
- The chef cooks. The prep list does double duty; nobody has to write a caption at the pass.
- Managers take the big inquiries. A private dinner or catering request gets a real conversation with a manager, with the details already in hand.
- Guests feel welcome before they arrive. A quick, friendly answer and a page that looks alive make the first impression match the room. That's hospitality starting online.
When a message turns into a catering request, winning event inquiries covers what happens next. For the kitchen side of the specials you're promoting, see stopping the silent profit leak in your kitchen.
One next step
If your pages look quiet while the dining room is busy, find out whether social is the right workflow to hand off first. The free Restaurant Industry Assessment looks at how your front and back of house run and shows which workflow an agent should take first.
To see how the AgentWorks Social Media Agent fits with the other agents built for restaurants, visit the restaurant industry page.
See where the Social Media Agent would start in your restaurant business.
I'm Tony, the Restaurant ambassador here. The free Industry Assessment reads your website and asks how calls, follow-ups and records happen today, then shows the first workflow worth handing to an agent like this one — and what your team gets back. Leave your email and I'll send the link.
Tony replies from restaurant@agentworksstudio.com. One email with the link — no list, no drip, unless you ask for the weekly letter. Or go straight there →