Your Destination Content Creation Agent Writes While You Book Trips
What it takes off your plate
The AgentWorks Destination Content Creation Agent takes content writing off your advisors and your owner. It gathers what your advisors know about a destination, drafts the guides, blog posts and social content, and keeps them current, so your advisors can stay on the phone planning trips with travelers.
Here's how content goes at most agencies. It's the first thing dropped when peak booking season arrives. Destination guides go out of date soon after they're published: a hotel reopens, a ferry schedule changes, a neighbourhood gets a new favourite restaurant. The advisors who know the destinations best have no time to write about them. So the blog fills with generic posts that could belong to any agency, because nobody has time for original research or to sort through their own trip photos.
The cost is a website that doesn't sound like you, and the expertise that sets your agency apart staying in your advisors' heads.
What the Destination Content Creation Agent does, step by step
The Destination Content Creation Agent starts with the conversation, because your advisors' knowledge is the raw material.
- It interviews the advisor. After an advisor returns from a trip or finishes planning a complex itinerary, the agent sends a short set of questions by email: where they stayed, what surprised them, what they'd tell a first-timer, what they'd skip.
- It asks for photos. The agent asks the advisor for their own photos from the trip, so the content shows the place as your team saw it.
- It sends drafts for review. The agent sends the draft guide or post to the advisor, who corrects details and adds anything missed. The agent follows up until it's approved.
- It checks what's current. The agent checks current destination information, such as seasonal openings and new properties, and flags anything that has changed in an existing guide.
- It reads your booking trends. The agent looks at which destinations and trip types your travelers are asking about and booking, and suggests content to match.
- It writes and publishes. From the approved material, the agent produces the destination guide, the blog post and the social posts that point to it, and schedules them.
- It keeps guides fresh. When information in a published guide goes stale, the agent drafts the update and sends it to the advisor who wrote it.
It works in the tools you already use: Gmail for the interviews, Google Docs for drafts, Mailchimp for the newsletter, and your website and social accounts for publishing.
Where the work is recorded
Content that nobody can trace back to its source can't be trusted or updated. The Destination Content Creation Agent writes each step where your team already looks.
In the content calendar, every piece shows its destination, the advisor who supplied the knowledge, the draft history, the approval and the publish date. On each advisor's profile in the CRM, you can see the destinations they've written about, which is useful when a traveler asks for the agency's expert on a place. When a traveler replies to a newsletter about a destination, that inquiry lands on their record with the article they read.
So the next morning, the owner opens the calendar and sees what went out, what's waiting on an advisor's review, and which guide has been flagged as out of date. An advisor picking up an inquiry can see exactly what the traveler read and pick up where the agent left off.
What your people do instead
Your advisors stay with the travelers in front of them.
- Advisors plan trips. A short set of questions after a trip replaces an evening of writing.
- Expertise becomes visible. Travelers read content that sounds like the people who'll plan their trip, which makes the first call warmer.
- Inquiries arrive better informed. A traveler who read your guide calls with better questions, and the advisor can go straight to planning.
- The owner keeps marketing moving in peak season. Content doesn't stop when the phones get busy.
Content brings in the inquiry; the itinerary wins it. See escaping the multi-tab trap in itinerary planning and reclaiming the itinerary craft.
One next step
If your agency's knowledge isn't making it online, find out whether content is the right workflow to hand off first. The free Travel Industry Assessment looks at how your agency works and shows which workflow an agent should take first.
To see how the AgentWorks Destination Content Creation Agent fits with the other agents built for travel agencies, visit the travel industry page.
See where the Destination Content Creation Agent would start in your travel business.
I'm Sierra, the Travel ambassador here. The free Industry Assessment reads your website and asks how calls, follow-ups and records happen today, then shows the first workflow worth handing to an agent like this one — and what your team gets back. Leave your email and I'll send the link.
Sierra replies from travel@agentworksstudio.com. One email with the link — no list, no drip, unless you ask for the weekly letter. Or go straight there →