Your Social Media Content Agent Posts Every New Arrival While You Sell
The Social Media Content Agent keeps your dealership's Facebook and Instagram running so your marketing manager and sales team do not have to squeeze it in between customers. The AgentWorks Social Media Content Agent posts each new arrival, schedules the week's content, promotes your events and specials, answers the messages that come in, and puts every interested customer into the CRM, while your people stay with the buyer on the lot.
What it takes off your plate
Talk to any marketing manager at a store and you hear the same thing: social media is the first thing to get dropped when the store is busy. A clean trade comes in and goes to the front line without a single post. The Saturday sales event gets one announcement, the day before. Content is sporadic and generic when it does go up.
Meanwhile customers are messaging the page. "Is the silver one still available?" "Do you take trades?" "What time does service open?" Those messages sit unanswered while the team works the floor, and the customer finds a store down the street that answered. The competitor posts every day. Your pages look closed.
What the Social Media Content Agent does, step by step
The Social Media Content Agent starts with the conversation, because a message from a shopper is a lead:
- Answers the messages. When a customer sends a Facebook or Instagram message, the agent replies, answers from your inventory and store information, and asks what the customer is looking for.
- Hands off the sale. When a customer wants a price, a trade value or a test drive, the agent books the appointment or passes the customer to a salesperson with the conversation attached. Pricing, trade offers and financing terms come from your people, not the agent.
- Creates the lead. Every interested customer goes into DealerSocket or your CRM as a lead, with the vehicle they asked about and the channel they came from.
- Posts new arrivals. When a vehicle is added to inventory in CDK Global, the agent writes an arrival post with the photos, year, make, model, trim and features from the listing, and publishes it.
- Schedules the week. It builds a content calendar for the week: arrivals, service specials, customer deliveries with the customer's permission, and your events, and runs it past the marketing manager before it goes live.
- Promotes events and specials. It posts the specials and events your manager approves, with the exact wording and disclaimers your store uses.
Then comes the data work: every post, message and lead is logged, and sold vehicles come down from the feed when the deal is posted.
Where the work is recorded
An agent that cannot record its results is a chatbot. Every message the Social Media Content Agent answers lands on the customer's record in the CRM your team already sees, with the full conversation. The lead shows its source as social, so your sales manager can see which posts start conversations.
The next morning your marketing manager sees what was posted, which messages came in overnight, which customers were booked for appointments and which were handed to a salesperson. A salesperson picks up exactly where the agent left off, without asking the customer to repeat themselves. That same speed on web leads is what protects front-end gross.
What your people do instead
Your salespeople work the customers on the lot: the walk-around, the test drive, the trade conversation across the desk. Your marketing manager spends time on the parts that need a person, like planning the next event and working with the sales manager on which units need attention.
Your BDC stops toggling between the phones and the social inbox, because the messages are answered and the appointments land in the CRM with the conversation attached. For more on getting to leads fast, see how stores are fixing speed-to-lead.
Customer service and customer satisfaction are the human job. The AgentWorks Social Media Content Agent keeps the posts, replies and leads moving around your people, so the store looks as busy online as it is on the lot.
One next step
Not sure whether social media is the first workflow to hand over? The free Industry Assessment looks at your sales, service and marketing work and shows which workflow an agent should take first. You can see the full set of automotive agents on the automotive industry page.
See where the Social Media Content Agent would start in your automotive business.
I'm Buck, the Automotive ambassador here. The free Industry Assessment reads your website and asks how calls, follow-ups and records happen today, then shows the first workflow worth handing to an agent like this one — and what your team gets back. Leave your email and I'll send the link.
Buck replies from automotive@agentworksstudio.com. One email with the link — no list, no drip, unless you ask for the weekly letter. Or go straight there →